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Airbnb and the Utah Office of Tourism have partnered to make Utah among the first states featured on Airbnb’s new Experiences Platform.

Airbnb’s Experiences are hosted by passionate locals who love sharing their community and expertise with guests by planning and leading experiences. Experiences are hosted on the Airbnb website and marketed to millions of Airbnb customers through their website, social media and email channels. Hosting an experience is a way for you or your organization to share your expertise, make more money and gain exposure to a vast audience of highly-engaged travelers.

Over the next couple of weeks, Airbnb will be onboarding a select group of Experience Hosts in Utah to share their passion with guests from all over the world. You can also take advantage of Airbnb's Experience Host Resource Center to find tips on how to create your own experience.

Sign-up For An Airbnb Experience

What are Airbnb Experiences?

Download "What is an Experience" Handout [PDF]
Download Airbnb Experiences Overview [PDF]

Airbnb Experiences immerse travelers in local communities around the world by offering unique, one-of-a-kind activities designed and led by local experts you won’t find anywhere else. Current Utah Experiences include things like, a tintype photo class, learning to rappel/canyoneer, stand up paddleboarding in the Wasatch Mountains, owl watching at night, a honey tasting experience and more.

There are two types of experiences: Single Experiences, which last a few hours, and Adventures, which encompass the end-to-end trip. 

All Experiences are highly participatory and focus on a unique skill, perspective or expertise you or your organization wants to impart to others.

Airbnb Adventures are multi-day experiences which provide extraordinary access to travelers — they are experiences that guests would design their trip around and encompass the entire trip, which could include accommodations and/or transportation.

Examples of Adventures:

  • Horseback riding and glamping in Monument Valley
  • Weekend working on an archeological site.
  • Multi-day trek into a winding slot canyon.
  • Live with a Navajo family in a hogan and learn about traditional storytelling over a fire

What’s in it for you?

Airbnb Experience hosts receive 80 percent of the fees (except for non-profit social impact hosts, which receive 100 percent of proceeds) charged to participants of the experience. Airbnb then handles promotion, booking and coordination of the Experiences with guests and provides a limited liability insurance policy to hosts. Collectively, this makes Airbnb Experiences an ideal outlet for:

  • Existing businesses like guides and outfitters to offer new types of trips exclusively to Airbnb customers.
  • County and city marketing entities (DMOs and CVBs) can expand the types of tourism offerings to increase visitor satisfaction, support longer stays in your area and give visitors a reason to engage more deeply with your community and community members.
  • Local residents and small businesses to develop a secondary source of revenue or test a business idea.
  • Non-profit entities, which receive 100 percent of all the revenues collected for Experiences - also an excellent way to expand the reach and impact of the non-profit.

Getting Started

To list your experience on Airbnb, begin the sign-up process. This link is created specifically for this partnership and Airbnb will expedite the vetting process of your experience and it will help UOT track the success of the partnership.

  1. Login:​ When you click on the affiliate link above, you will be asked to log in, or to create an Airbnb account. If you don’t have an account, you can create one in 3-5 mins at and clicking the "sign up" link at the top of the page. Once you have created an account you can then click on the affiliate link again and create an experience.
  2. Verify your ID:​ Each host must verify his/her ID to publish an experience at Verification typically takes 3-5 mins to complete.
  3. Complete the template:​ To complete a trip template, the host must complete all fields in the template and submit the template to Airbnb using the "Submit" button. Select your city, or the closest city to you, from the drop down menu: Moab (for Southeastern Utah hosts), Ogden, Park City, Provo, Salt Lake City or St. George (for Southwestern Utah hosts).


Additional items to consider before hosting:


Any transportation occurring on a trip should be done using the guest’s private vehicle, public transportation, or the host’s commercially permitted vehicle.


Classes and demonstrations can take place anywhere, where the guest is prepping their own food. Traditional establishments (restaurants, wineries, farms, etc.) can also host cooking classes, wine and food pairings, or more.


Any experience involving alcohol requires a licensed bar or individual.

Permits & Public Lands​

Leading an experience on city, county, state or federally managed public lands requires the host to obtain the necessary permits from the managing agency prior to hosting an Experience.


If you have questions about the account setup, want to bounce ideas off the Utah Office of Tourism team or have questions about the necessary permits, please contact Emily Moench ​​.

Frequently Asked Questions

What makes for a successful Experience?

While there isn’t a single recipe to follow, the most successful experiences start with a passionate, knowledgeable host. Someone with deep experience, unique perspectives and a strong desire to share with others. A host should feel comfortable talking with and presenting to strangers and have an appropriate venue to welcome travelers and enough space to enjoy the Experience. Ideally, a host can provide exclusive or “behind the scenes” access that a traveler couldn’t access by themselves. Lastly, the Experience should be participatory and engaging. Travelers on the Experiences platform are looking to create, try and do new things. More information on hosting can be found on the ​Airbnb Hosting portal ​and you can learn a lot about Experiences by browsing the ​Airbnb website​.

Does Airbnb submit taxes for the short-term rentals rented on their platform?

Yes, Airbnb has remitted taxes on behalf of all their Utah hosts since October 2016. Between October 2016 and December 2017, Airbnb has collected and remitted $9.4 million in taxes through the Utah Tax Commission on behalf of the Homes hosts on their platform.

Does my experience need to include lodging?

Single experiences do not include include lodging and are separate from Airbnb’s accommodations platform. Your Experience participants can stay in a hotel, camp or stay in a private residence. In fact, Airbnb has found that many people use the Experiences platform to discover new things to do in their home cities. Adventures may include lodging if it accentuates the overall Experience. For example, camping in Zion National Park might include all of the supplies needed to camp.

What does the Airbnb host insurance cover?

Download the EPI Overview [PDF]

Airbnb’s Experience Protection Insurance​ Program (“EPI”) ​provides primary liability coverage for up to $1,000,000 USD (or local equivalent) per Experience in the event of third party claims of bodily injury or property damage during an Experience. This coverage is subject to conditions and limitations, and certain exclusions may apply.

The Experience Protection Insurance program covers Experience Hosts, their employees that provide services in connection with an Experience, and certain third parties that contract with the Experience Host to furnish venues in connection with an Experience, when claims are brought against them because a third party suffers bodily injury or property damage during an Experience. For examples of what’s covered and what’s not, please visit Airbnb’s ​Help Center​.

The Experience Protection Insurance program can serve as your primary coverage for eligible claims filed as a result of hosting Airbnb Experiences. 

What is in it for UOT?

This partnership with Airbnb helps UOT achieve two important goals and contributes to growing Utah’s tourism economy.
  1. As part of the Governor’s Office of Economic Development, UOT is committed to supporting the Governor’s 25k jobs initiative to create 25,000 new jobs in rural communities across the state. This program allows individuals to begin building part-time businesses around their unique skills, expertise and cultural traditions without needing a bank loan to get started.
  2. Our Utah Red Emerald initiative, unveiled this fall, focuses on growing Utah’s tourism community by encouraging travelers to stay longer, spend more and engage more deeply with the communities they visit. Experiences are an excellent addition to a visit to Utah and allow travelers to gain a better understanding of the rich cultural traditions in the state, gain a new skill or try something they would have never tried on vacation.
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