Utah Office of Tourism Launches new #SheTravelsUtah Initiative on International Women's Day
Salt Lake City, Utah (March 8th, 2020) –– It's International Women's Day and female travelers now have inspiring new reasons to visit Utah. The Utah Office of Tourism has launched its #SheTravelsUtah initiative to promote Utah as an attractive destination for women and celebrate some of the state’s historic suffrage milestones, including the first vote by a woman in the modern United States.
“More and more women are making Utah a destination for high adventure travel together and family experiences,” said Vicki Varela, managing director of the Utah Office of Tourism. “Our rich history in the suffrage movement is one more reason to book a trip.”
The #SheTravelsUtah initiative is consistent with the sustainable tourism industry goals of the office’s recently released Red Emerald Strategic Plan to attract and distribute quality visitation to authentic and uniquely Utah experiences through powerful storytelling.
"Utah already has so much to offer female travelers, our team was incredibly motivated to elevate the voices of women through content and grow enthusiasm around lesser known aspects of our state's history," said Rosie Gochnour Serago, the content strategist who spearheaded the initiative for the Office of Tourism.
For #SheTravelsUtah stories, a mantra video, trip itineraries, and a live feed of social media posts using the hashtag #SheTravelsUtah, visit the Office of Tourism’s website at visitutah.com/she.
View: #SheTravelsUtah Mantra video
Visit: #SheTravelsUtah landing page
View: Utah Office of Tourism Strategic Plan
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About the Utah Office of Tourism:
The Utah Office of Tourism's (UOT) mission is to elevate life in Utah through responsible tourism stewardship. We do this through marketing, stewardship and development. Marketing: UOT curates messaging that inspires visitation, supports local businesses and builds the Utah economy. Stewardship: UOT manages visitation statewide and supports the responsible discovery of Utah. Development: UOT partners with local communities to enhance and develop their visitor economies to benefit residents and visitors. Learn more at visitutah.com and travel.utah.gov
