The Utah Office of Tourism Awards Over $4.1 Million to Local Tourism Organizations
SALT LAKE CITY (Aug. 28, 2025) –– The Utah Board of Tourism Development has approved more than $4.1 million in cooperative marketing grants for 54 destination marketing organizations and travel-related nonprofits in 25 counties throughout the state. The goal of the co-op program is to leverage state and partner dollars to attract visitors and expand the tourism economy.
"The co-operative marketing program continues to be a strategic key investment from the Utah Office of Tourism, aimed at supporting local tourism initiatives and empowering communities to lead their visitor economies in alignment with local priorities," said Natalie Randall, managing director of the Utah Office of Tourism and Film. “This initiative remains a central focus under our Red Emerald Strategic Plan, driving sustainable growth, diversifying Utah’s visitor economy and fostering collaboration across the state.”
The Utah Cooperative Marketing Program was established in 2005 and has since successfully funded 1,037 applications totaling $62.2 million to destination marketing organizations and travel-related nonprofits, extending the state’s brand to $120.3 million in out-of-state marketing dollars. The Co-op fund fosters a partnership between the Utah Office of Tourism (UOT) and Utah’s local destination marketing organizations, including convention and visitor bureaus, chambers of commerce, events, festivals, and regional tourism organizations, to enhance visitor spending in the state through targeted marketing efforts.
“I am continually impressed by the creativity and drive of our applicants,” said Lesha Coltharp, Chair of the UOT Co-op Marketing Committee. “I’m excited to see how our industry partners will bring these innovative, strategic ideas to life and how communities around Utah will benefit.”
From the Kimball Arts Center’s new Park City home to Brian Head Town’s brand-new mountain biking loop and “Dinos in the Dark” nights at Ogden’s George S. Eccles Dinosaur Park, the UOT Co-op program is helping communities statewide turn bold ideas into unforgettable visitor experiences.
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About the Utah Office of Tourism (UOT): The Utah Office of Tourism's (UOT) mission is to elevate life in Utah through responsible tourism stewardship. We do this through marketing, stewardship and development. Marketing: UOT curates messaging that inspires visitation, supports local businesses and builds the Utah economy. Stewardship: UOT manages visitation statewide and supports the responsible discovery of Utah. Development: UOT partners with local communities to enhance and develop their visitor economies to benefit residents and visitors. Learn more at visitutah.com and travel.utah.gov
